Modification History
Not applicable.
Unit Descriptor
Unit descriptor |
This unit describes the performance outcomes, skills and knowledge required to analyse data from international markets. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. |
Application of the Unit
Application of the unit |
This unit applies to individuals with managerial responsibility for interpreting international trends and market developments, interpreting competitor market performance and reporting on market data. The purpose and intent of reporting on market data is to assist the organisation to target marketing activities and to draw up marketing plans. |
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Prerequisite units |
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Employability Skills Information
Employability skills |
This unit contains employability skills. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
1. Interpret trends and market developments |
1.1. Use statistical analysis of Australian and international market data to interpret international market trends and developments 1.2. Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market 1.3. Identify aspects of culture that may have an impact on international business activity within target market 1.4. Use measures of central tendency /dispersion and correlations between sets of data for quantitative interpretation of comparative international market data 1.5. Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings |
2. Interpret competitor market performance |
2.1. Analyse the international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats 2.2. Compare international business performance to that of competitors to identify market position |
3. Report on market data |
3.1. Prepare, plot and interpret data for visual presentation 3.2. Assess visual presentation for potential problems and take corrective action if necessary 3.3. Ensure report meets organisational requirements in terms of content, format and level of detail 3.4. Submit report within the required timeframe |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
EVIDENCE GUIDE |
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The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
Assessment must ensure:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
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Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Statistical analysis may include: |
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Trends and developments may include: |
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Aspects of culture may include: |
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Measures of central tendency /dispersion and correlations may include: |
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Comparative international market information may include: |
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Opportunities may include: |
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Visual presentation may include: |
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Unit Sector(s)
Unit sector |
Competency field
Competency field |
Business Development - Marketing |
Co-requisite units
Co-requisite units |
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